ESSAY - PERSPECTIVES OF THE ROLE OF WOMEN IN THE COLOMBIAN
ENTREPRENEURSHIP WITH A VIEW TO THE INTERNATIONAL MARKET
Lendy Paulina Mogollón Villamizar
RESEARCH METHODOLOGY
INTERNATIONAL BUSINESS MANAGMENT
PONTIFICIA BOLIVARIANA UNIVERSITY
2020
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ESSAY - PERSPECTIVES OF THE ROLE OF WOMEN IN THE COLOMBIAN
ENTREPRENEURSHIP WITH A VIEW TO THE INTERNATIONAL MARKET
Lendy Paulina Mogollón Villamizar RESEARCH METHODOLOGY INTERNATIONAL BUSINESS MANAGMENT PONTIFICIA BOLIVARIANA UNIVERSITY 2020
Abstract The main objective of this essay is to present the perspectives of the role of women in Colombian ventures with a view to international markets, in turn to question whether this action in international aspects has positive or negative influences, it is also done in order to study and visualize the characterization and innovative management of women in the creation of new projects that are driven by different ideals, for this essay we use some secondary sources and scientific documents that delve into the development, changes and difficulties that currently arise for women who dabble in international business. In addition, it seeks to show how the performance of the female gender has reached high levels as time passes becomes a key element for business change processes. Key words: Woman, characterization, entrepreneurship, qualities, international market.
the country, and not only at the entrepreneurial level, but there is also a broad participation of women in management positions in various national and international companies. Complementing the aforementioned, there are opportunities for training and development of enterprises, MET Community, this is an international non-profit organization that seeks to promote and promote female entrepreneurship, sustainable, responsible and innovative, through training, support , networking and communication, promoting the intensive use of technologies and with a focus on social innovation, these platforms allow women to feel support and project their businesses to higher levels, and that despite the existence of barriers in Colombia such as Since many women are mothers who are heads of household and do not have the time to train and develop their projects outside their homes, this platform offers digital resources and forums that allow mothers to approach and develop their ideas as they fulfill their function. In the international arena, according to the article entitled: SMEs from a gender perspective: women as leaders in the internationalization of business through networking, we can analyze the reach of women in the creation of SMEs as a competitive factor key taking into account their strategies for international insertion and also the gender influence in the export sphere. Although there are strong barriers to entering countries where women cannot be involved in economic spheres, many women have faced different barriers, whether social, structural, or discriminatory for both clients and providers, which limit the ability to finance new projects. We see that women currently undertake due to various factors such as economic independence, the passion for doing things that make them feel productive or also the need for learning and being able to get ahead already for their children or relatives, the aforementioned makes these initiatives can be inserted in the markets and be maintained, in addition, there are special characteristics when establishing international relations, according to the aforementioned article, the aggressiveness to achieve export opportunities, their tendency to pay attention to details and the ability to networking, are qualities that benefit the development of the ventures and their internationalization. There are several success stories in Colombia and in different Latin American countries where female entrepreneurship has come to life, and they are companies that have successfully positioned themselves, one of these is that of Lina María García, founder of
Agridulce Textil, designs swimwear with help from 60 indigenous women. This company exports swimwear to the United States, Mexico, Panama and Guatemala, they are garments that are being recognized internationally and that is not only led by a woman but is designed by a network of women who are the ones who work and They make the designs so that this company can go to market, it is an initiative that contributes to growth and to the native and vulnerable sectors of the country. Also, we can highlight different ventures than the conventional ones, an investigation titled the study of the enterprising woman: The rural environment as an opportunity, shows us how in recent years the innovation of this sector has played a leading role in the modernization and characterization of models of businesses other than traditional ones, this is how the profile of rural entrepreneurial women in sectors such as agriculture, livestock and handicrafts have gained significant value in the growth of these areas, which is why the prospects for growth and development of women in the field of business and entrepreneurship it will grow older, since gender has the ability to create ideas, generate goods, services and take on the potential problems they face, and achieve without fear reaching the goals that are proposed. The presence of women in the Colombian entrepreneurial ecosystem is increasingly representative, but just as there are positive factors for these companies to be built, we see some factors such as the economic and social reality that exists in the country that causes few mechanisms for support and incentive towards the female group, this means that many initiatives may be left behind due to poor visibility or not obtaining the resources, tools and support networks that allow them to evolve and find spaces where accompaniments and inspirations may exist to achieve the goals set. This is why although the growth prospects for being business ideas are good, institutions such as incubators, startup accelerators and investment funds should be considered. It has also been predicted that the future of the global economy will be led by women according to the UN and António Guterres, secretary-general of this organization in 2017 during an event argues that economically empowering women is a matter of human rights and that it is a requirement to achieve the Sustainable Development goals (SDGs), with this we can see that world organizations see the development and creation of new ventures that can be led by women as an opportunity, since it can not only be an incentive
for women, one of these may be the social factor of promoting an entrepreneurial culture that focuses on the environment and visualization of ideas, a personal dimension to support the training of entrepreneurship and the creation of programs, the family part, as a whole that allows the development of entrepreneurial work united with the family nucleus and co- responsibility, and on the other hand; economics as a facilitating and driving factor so that different women's initiatives can be carried out in both national and international markets.
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