Corona Beer: Implementing Hygiene Measures to Reduce Customer Fear, Ejercicios de Marketing

Corona beer action to reduce customer fear

The first strategy we would do to reduce the customer fear about drinking Corona Beer

would be to include in each six-pack a mouthpiece made by a material that prevents the

passage or adherence of bacteria that could generate an infection of the disease. This

element would be given to each person the first time they purchase of every six-pack,

then if they buy more beer they could buy if they want each mouthpiece.