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Corona Beer: Implementing Hygiene Measures to Reduce Customer Fear, Ejercicios de Marketing

Corona beer's strategy to address customer fear regarding the consumption of their product during the covid-19 pandemic. The company plans to include a mouthpiece made of bacterial prevention material in each six-pack, which will be given to customers the first time they purchase a new pack. This measure aims to reduce the risk of infection and increase customer confidence.

Tipo: Ejercicios

2020/2021

Subido el 27/07/2021

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Corona beer action to reduce customer fear
The first strategy we would do to reduce the customer fear about drinking Corona Beer
would be to include in each six-pack a mouthpiece made by a material that prevents the
passage or adherence of bacteria that could generate an infection of the disease. This
element would be given to each person the first time they purchase of every six-pack,
then if they buy more beer they could buy if they want each mouthpiece.

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Corona beer action to reduce customer fear The first strategy we would do to reduce the customer fear about drinking Corona Beer would be to include in each six-pack a mouthpiece made by a material that prevents the passage or adherence of bacteria that could generate an infection of the disease. This element would be given to each person the first time they purchase of every six-pack, then if they buy more beer they could buy if they want each mouthpiece.