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An overview of the key stages in the marketing process, including marketing research, analysis, planning, implementation, and revision. It covers the importance of understanding consumer behavior, analyzing market information, targeting the right customers, and continuously refining and promoting the marketing mix. The document highlights the iterative nature of the marketing process, emphasizing the need to stay aware of competitors and adapt strategies accordingly. This comprehensive guide offers valuable insights for students and professionals interested in the fundamentals of marketing and the dynamic nature of consumer markets.
Typology: Schemes and Mind Maps
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