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Social Media as Marketing tool, Summaries of Marketing Research

Statement of the problem and qustionnaire

Typology: Summaries

2022/2023

Uploaded on 11/11/2023

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Statement of the Problem
This study determined the social media as marketing tool and its effectiveness to
customers’ interest among Generation Z.
1. What is the Profile of the Respondents in Terms of:
1.1Age
1.2 Gender
1.3 Buying Preferences
2. What is the level of social media as marketing tool to the customers’ interest as to:
2.1Facebook Reels
2.2Instagram Reels
2.3Youtube Shorts
2.4 Tiktok Contents
3. What is the level of customers’ interest in terms of:
3.1 Information
3.2 Personal Identification
3.3 Enjoyment
4. Is there significant relationship between the respondents’ profile and the social media
as marketing tool among the Generation-Z?
5. Is there significant relationship between the social media as marketing tool and
customers’ interest among the Generation-Z?
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Statement of the Problem This study determined the social media as marketing tool and its effectiveness to customers’ interest among Generation Z.

  1. What is the Profile of the Respondents in Terms of: 1.1Age 1.2 Gender 1.3 Buying Preferences
  2. What is the level of social media as marketing tool to the customers’ interest as to: 2.1 Facebook Reels 2.2Instagram Reels 2.3 Youtube Shorts 2.4 Tiktok Contents
  3. What is the level of customers’ interest in terms of: 3.1 Information 3.2 Personal Identification 3.3 Enjoyment
  4. Is there significant relationship between the respondents’ profile and the social media as marketing tool among the Generation-Z?
  5. Is there significant relationship between the social media as marketing tool and customers’ interest among the Generation-Z?

Survey Questionnaire Social Media as Promotional Tools an it’s Effectiveness to Customers’ Satisfaction in Generation- Z AGANA, M.P,, CRIMONA J.M. C.,, URRIZA C.E. B. 0320-2201@lspu.edu.ph, 0320-2207@lspu.edu.ph, 0320-2832@lspu.edu.ph I. Profile of the Respondents Name (optional): _____________________ Direction: Put check on the circle that corresponds your answer: Age o 1 1-14 Years Old o 15 - 19 Years Old o 20 -23 Years Old o 24-26 Years Old Gender o Male o Female How often do you purchase a product in the market? o Everyday o Weekly o Every other day o Monthly Frequency of Login to Internet o 1-2 Hours o 3-4 Hours o More than 5 hours per day o Others (please specify) Prefer Places of Content o Facebook Reels o Instagram Reels o Youtube Short o Tiktok Contents

use Instagram reels as my go-to source. My loyalty is cultivated by the reliable, authoritative content on Instagram Reels. If the Instagram reels offer advice and suggestions, I will go back to the profile's wall. C. Youtube Shorts 4 3 2 1 I always enjoy and subscribe to vloggers who are interested in sharing knowledge Strong and memorable YouTube shorts motivate me to purchase their stuff and view the other videos. My trust in the brand is increased by a video that includes practical advice and product proof. Short animated explainer movies about products make me want to watch them and look for them. I often imitate the goods that my favorite influencers promote and advertise. D. Tiktok Contents 4 3 2 1 I watch the a lot videos on Tiktok not only for entertainment but also for finding products. I watch entertaining video though the product is unknown to the I share any tiktok advertising videos that have incredibly nice background music I tap yellow basket when I find the product interesting in video I add to my favorite list the video that has good content about the products

III. Customer Interest Direction: Put check on the box that corresponds your answer: Reference: 4 - Strongly Agree 3 - Agree 2 - Disagree 1 – Strongly Disagree A. Information 4 3 2 1 I choose the best product by reviewing its whole details I saw the best features of the product because of the social media I'm more likely to buy something if I see word-of- mouth ads in videos on social media. I pay attention to videos on social media that get good comments. I get the answer about the product through the help of the social media B. Personal Identification 4 3 2 1 I pay more attention to commercials for products that address my needs. Social media influencers help me to have interest in certain product. I’m convince to buy the product if it is properly show in video. I’m always interested in cheaper product Social medias help me to save time in finding product.