C O M M U N I C A T I O N
Generally defined as the exchange of thoughts,
ideas, concepts, and views between two or more
people, various contexts come into play
C O N T E X T
It is the circumstance or environment in which
communication takes place.
C O N T E X T
1. Physical or Actual Setting
2. Value positions of a speaker/listener
3. Relevance or appropriateness of message
conveyed
Communication may be classified according to
1. COMMUNICATION MODE
2. CONTEXT
3. PURPOSE & STYLE
Different contexts can impact one’s communication.
Each communication type is governed by a
particular circumstance. Thus, it is essential to pay
attention to the interplay of factors surrounding the
context of communication which may be physical,
cultural, social and psychological in nature.
Types of Communication according to MODE
1. Verbal – Non-Verbal communication
2. Visual communication
A message may be conveyed with these types.
Though communication is often thought of as
verbal, the non-verbal mode is equally essential as it
enhances one’s message.
Verbal-Non-Verbal Communication
Effective communication calls for blending of
these two types.
Ex. Door-to-door salespersons who demonstrate
product knowledge can only be effective if they
know how to properly punctuate what they say with
proper gestures and facial expressions.
Visual Communication
Uses visuals to convey information and/or
messages
It can be achieved through digital mode or text.
It now occupies an important place in any work
environment.
How these symbols are interpreted is very
crucial in visual communication. There are some
instances when visual comm is classified under
non-verbal communication (persuasive
communication).
Ex. Signs, symbols, emojis, infographics, photos,
presentations, videos, etc.
Use Big Images To Show Your Ideas
Types of Communication according to CONTEXT
1. INTRAPERSONAL Communication
2. INTERPERSONAL Communication
3. EXTENDED Communication
4. ORGANIZATIONAL Communication
5. INTERCULTURAL Communication
1. INTRAPERSONAL COMMUNICATION
Latin; INTRA – within or inside
Intrapersonal communication means talking
to oneself.
Other labels include: self or inner talk, inner
monologue, or inner dialogue, self-
verbalization or self-statement
Reasons for Intrapersonal Comm:
• Boost confidence when nervous to speak in
front of an audience;
• Apprise yourself that you performed
• a good job; and
• Console yourself that you did a task poorly.
Self-talk can be advantageous as it can enable you
to practice what you ought to say in times when you
lack the motivation and confidence to speak. As you
respond to life’s challenges, you may also find
yourself verbalizing your thoughts and feelings. It is
then important to introspect, you are able to
improve on your decisions in life and likewise
enhance your self-worth as a person.
• You got this!
• Do I really wanna do this?
• Well done, YOU!
• You’ve come a long way. Nice!
2. INTERPERSONAL COMMUNICATION
Latin; INTER – between, among or together
