PRELIMINARY INVESTIGATION !
STRENGTHS !
1. The attitude of an optimistic brand
2. Premium rates available
3. Outstanding customer service
4. High-quality product service
5. Experience that is unique to you
6. The value of work
WEAKNESSES
1. Market data is limited
2. The system is operated manually
3. Extremely competitive
4. Many substitute competitive products
5. Low brand awareness
OPPORTUNITIES
1. Creating a direct connection with customers
2. New Techniques & Innovation
3. Rewards and brand royalty
4. Product Line Expansion
5. Brand awareness through advertising
6. App for mobile devices and a home delivery service
THREATS
1. Maintaining cash flow is difficult
2. Profit margin is low
3. Market with a high price sensitivity
4. Price fluctuations
5. More aggressive competitive behaviour
