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| Fully Meets (FullyM) Highly Meets (HM) Moderately Meets (MM) Slightly Meets (SM) Fails to Meet (FailsM) A special rating category, which one applies to queries with clear intent to find one specific result and the corresponding specific result the user is using for A very helpful result for any dominant, common or reasonable minor query interpretation/user intent A helpful result for any dominant, common, or reasonable minor query interpretation/user intent A less helpful result for a dominant, common or reasonable minor interpretation/user intent OR a helpful result for an unlikely minor query interpretation/user intent A result that completely fails to meet the needs of all or almost all users. For example, the result may be off- True SCRB- the content inside this block should always play a large role in your ratingSome Special Content Result Blocks may have links to landing pages. Think whether user would click on link to satisfy their needs-lf most users would not click, rate the SCRB based on that block content alone -If some of many users would slick, you consider the helpfulness of both the landing page(s) in addition to the content Needs Met Ratings in the black. In this case, both need to be helpful to justify a high topic for the query or address a no chance interpretation of the query True or FalseUse in-between ratings if you think the rating of a result falls between two labels Difference between a Special Content Result Block (SCRB) and Web Search Result Block FalseWhen rating BCNM, landing page content should not factor into the BCNM ratings. Landing Page Needs Met Full Meets (FullyM) True**most queries do not specify a single website or webpage. Most SCRBS and Web Search Result Blocks. True or Falselt's ok to click on the landing pages when rating Block Content Needs Met Page Needs Met should be based exclusively on the landing page(s) links in the result block. -The query interpretation and user intent is specific, clear, and unambiguous -There is a specific website, a specific webpage, a specific know-simple fact or other specific result that all or almost all users in the rating locale and user location are looking for-All or almost all users in the rating locale and user location would be completely satisified y the result True or FalseMost queries cannot have a Fully Meets result queries are not specific enough to have a single, 3/21 Needs Met Ratings know-simple fact as a comprehensive answer FalseFor many queries, a single user may need to see many different results Fully Meets (FullyM) True or FalseUsers never need to see many different results What Needs Met Rating is this describing?All or almost all users in the rating locale or user location who search for this query would be looking for the same, specific fact or piece of information. The Result block provides the information thoroughly, accurately, and clearly, and is froma trustworthy source acceptable for all or almost all users True. FalseA query can have many Highly Meets results Highly Meets Highly Meets Highly Meets + Needs Met Ratings Explanation-The result shows a complete list of all three locations in reasonable interpretations and intents. True or FalseAccuracy is required for Highly Meets informational results. Highly Meets information pages on YMYL must be accurate and trustworthy. True or FalseA query cannot have many Highly Meets results For most queries Meets is the highest possible rating a result can get The following characteristics (in image) are an example of what Needs Met? What is the Needs Met rating for the following? the Charlotte area, with info that is very helpful for users who want to visit the store.-Note: This result block is not Fully Meets because users who want to go to the website to see coupons, promotions, etc. would have to see additional results Highly Meets +Explanation:This is the official website for the Trader Joes, which has information on the businesses' stores, promotions, recipes, news, etc.Note: This result | What is the Needs Met Rating for the block is not FullyM because users following? who want information to visit the store have to do a bit of work to find that information- it is not immediately available Highly Meets +The result block shows infarmetian aboat the What is the Needs Met Rating for museum, and is especially helpful the following? for users who want to visit the museumnote: this result block is blue dot on the map.The result block has a very satisfying list of nearby, popular, and prominent options within a few miles of the specific location. This kind of block is especially helpful for users who want to visit the business in person. Also, the blocks are interactive. Click on the coffee shop will give options to call the business, get directions, read reviews, etc.Note: This result is not Fullym even though this is a very helpful result block for users seeking nearby coffee shops, it is unlikely that every user would be fully satisfied with this specific list given the abundance of coffee shops near the user location Both are examples of Highly Meets Explanationthe first Query is a Know Simple query. The LP for this web result provides the answer to the For the following examples, what are the Needs Met Ratings? query along with a lot of information about the mountain. While 7/21 Needs Met Ratings the answer can be found in the description of the web result, it is not displayed prominently.the second Query shows a Highly meets result. The LP for this web search offers many Broadway tickets for sale. This is a helpful result meets is assigned to helpful results for any reasonable Moderately Meets (MM) interpretation or user intent of the query, including reasonable minor interpretations and intents meets have fewer valuable Moderately Meets (MM) : ; attributes than Highly meets results These examples are what type of Moderately Meets Needs Met? Slightly Meets FalseThis would be a rating of Slightly Meets TrueSlight Needs results may simply be less helpful "fit" for the particular query in the rating task, but there is nothing "wrong" with SM results TSM results exist in all formats (video, audio, image, text) and of many types of websites: professional websites, corporate websites, forums, social media, etc Slightly Meets Meets assigned to results that are less helpful for a reasonable query interpretation or user intent. True or FalseA rating of Moderately Meets is also assigned to a helpful result for an unlikely query interpretation or intent or be related to the users information need without directly addressing the core of the need. True or FalseOften there is "nothing" wrong with Slightly Meets results True or FalseA query can have many Slightly Meets results A Meets result is also assigned to a helpful result for an unlikely query interpretation or intent True 21 Needs Met Ratings Slightly Meets (SM)The LP of this web result has a 2006 article about Britney Spears filing for divorce. This is very old, stale news, making this result less helpful for users. Slightly Meets (SM)Although the LP has comprehensive information from a reputable source, the information is about the 2010 Honda Odyssey. This information would be considered stale for the query today, making this result less helpful for users. or be related to the users information need without directly addressing the core of the need. True or FalseSlightly Meets results may have some aspect that prevents a higher rating, for example they may have outdated information What is the Needs Met rating for this query and result? What is the Needs Met rating for this query and result? Fails to Meet (FailsM) Fails to Meet FalseFailsM results may be off topic for any query interpretation FailsMThis result shows information for a church, an event venue, and the closest airport. However, users as lack of attention to an aspect of the query (or user location) that is critical for satisfying the user intent to meet results may be helpful for a no chance interpretation. They may also be off-topic for any query interpretation. The following types of content should be rated to meet if it is clear that the user is not looking for such content-Harmful to self or other individuals -Harmful to Specified Groups -Harmfully Misleading info - Untrustworthy-Spammy -Porn True or FalseFails to Meet results are never off topic for certain types of query interpretations What type of Needs Met is this query and result? clearly want to know details about a specific flight, and Needs Met Ratings there is absolutely no information in the block about the flight. This result Fails to Meet the needs of the user. FailsMThis is a broad query and it is unclear exactly what the user is looking for. This result block showsvisit-in-person information a What type of Needs Met is this query and result? for two businesses that contain the name Mike. However, the query is very broad and it is very unlikely these businesses are what users seek given the query. FailsMThis result completely fails What type of Needs Met is this to satisfy the user intent, which is query and result? to find weather information for few people ever go to an Amazon corporate office. If someone needed to go to the office for an interview or business visit, they would need to get that information from someone at the company or would use a more specific query. FailsMThis LP has information about tooth loss in pike fish and has the words "five years old" on the page. This result Fails to Meet the user intent because it has keyword matches only and is unhelpful for the query. FailsMA news result is completely unhelpful for this query. This result Fails to Meet the needs of the user. FailsMThe LP is a humorous blog post about a wife helping her husband to buy a suit. The page mentions "American Express,” but is What needs Met Rating does this query and result get? What Needs Met rating does this query and result get? What Needs Met rating would these two examples get? insufficiently related to the query to be helpful for users, so it Fails 13/2 Needs Met Ratings to Meet the user intent.Note: Even if this blog post were more recent, it would still fail to meet the user intent. This LP has gibberish text. Read this sentence: "How do you make a cigarette symbol on the keyboard? In." This result is unhelpful for the query. FailsMThe translation in the result block is completely wrong and inaccurate.Mafhana means "tomorrow," not "wedding." FailsMThe answer in this block is about the cost of education, not salary, which is misleading and doesn't answer the user's query. What Needs Met Rating would this query and result get? What Needs Met rating would this query and result get? 
