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MKT100 - Principles of Marketing - Winter 2023 - Armand Gervais - Course material & Answers
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Metric 4: Contribution Margin
The company has no beginning or ending inventories. A total of 80,000 units were produced and sold last month. What is Aykroyd's contribution margin ratio? 30%a. CM (%) = (revenue - variable costs) / revenue = (4,000,000 - 2,800,000) / 4,000, = 30%