Understanding Media: Forms, Impact, and Literacy, Summaries of Ancient Greek

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MEDIA

Grade 7/

THE PLURAL

OF MEDIA IS

MEDIUM

MEDIA CURRICULUM EXPECTATONS

GRADE 7

OVERALL EXPECTATIONS:

1. demonstrate an understanding of a variety of media texts;
2. identify some media forms and explain how the conventions and

techniques associated with them are used to create meaning;

3. create a variety of media texts for different purposes and

audiences, using appropriate forms, conventions, and techniques;

4. reflect on and identify their strengths as media interpreters and

creators, areas for improvement, and the strategies they found

most helpful in understanding and creating media texts

 evaluate the effectiveness of the presentation and

treatment of ideas, information, themes, opinions,

issues, and/or experiences in media texts

 explain why different audiences (e.g., with respect

to gender, age, nationality, ability/disability income

level) might have different responses to a variety of

media texts

 identify the conventions and techniques used in a

variety of media forms and explain how they help

convey meaning and influence or engage the

audience

 explain why they have chosen the topic for a media

text they plan to create

 explain how individual elements of various media

forms combine to create, reinforce, and/or enhance

meaning

 produce a variety of media texts of some technical

complexity for specific purposes and audiences,

using appropriate forms, conventions, and

techniques

GRADE 7

SPECIFIC EXPECTATIONS:

 explain how various media texts address their

intended purpose and audience

 interpret increasingly complex or difficult media texts,

using overt and implied messages as evidence for their

interpretations

 evaluate the effectiveness of the presentation and

treatment of ideas, information, themes, opinions,

issues, and/or experiences in media texts

Media is a form of mass communication.

Mass means to a wide variety of people (everyone)

WHAT IS MEDIA?

 Media texts can be understood to include any work, object, or

event that communicates meaning to an audience.

 Most media texts use words, graphics, sounds, and/or images, in

print, oral, visual, or electronic form , to communicate

information and ideas to their audience.

WHAT ARE DIFFERENT FORMS OF MEDIA?

In ancient Greek and Roman times, media took the form of public

proclamations, which were read aloud in public places and also posted

for all who could read, to read.

This continued to be true well into the early 1900s where we had Town

Criers who read out important news from public places

WHAT ARE DIFFERENT FORMS OF MEDIA?

Until the 1990s when the, “World Wide Net,” (Internet) became

available to the masses, the most common forms of media were:

Newspapers

Radio

Television

Billboards

Advertisements

Posters

Magazines

Film

Recorded music

Books

Comics

Pamphlets

Fliers

WHAT IS

SOCIAL MEDIA?

Social media are

interactive computer

technologies that allow

for the creation and

sharing of information,

ideas, career interests

and other forms of

expression via virtual

communities and

networks.

Marshall McLuhan

Marshall McLuhan (1911–1980) was a Canadian educator and philosopher,

whose work is seen as one of the most important ones in understanding the

impact of media in our world.

McLuhan is known for the expressions “the medium is the message” and

“global village”.

IMPACT OF MEDIA

 Media greatly impacts what we think, do, believe, and

how we act

 It impacts how we perceive ourselves, including our

body image

 It impacts how we perceive others.

 It impacts our purchases

CONSTRUCT & DECONSTRUCT

THE PURPOSE OF MEDIA LITERACY…

• Unless we are media literate, then we tend to blindly believe

what we see and hear

• Media is constructed to keep audiences excited, interested and

entertained.

• This about the PURPOSE OF MEDIA
• If someone is CONSTRUCTING reality for us, we need to be

asking important questions!

 Who is constructing it? How is it constructed? Why is it being

constructed? What are their motives? How is it effecting me?