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Marshall McLuhan's Theory of Media and Technological Determinism, Slides of Media Management

Portland State University (PSU)Media Management

Marshall McLuhan was a Canadian philosopher and media theorist, known for his influential theories on media and technology. an overview of his work, including his concept of technological determinism and his analysis of the tribal, literate, print, and electronic media epochs. McLuhan argued that the medium is the message, meaning that the technology used to communicate shapes the content and our perception of it.

Typology: Slides

2021/2022

Uploaded on 03/31/2022

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Download Marshall McLuhan's Theory of Media and Technological Determinism and more Slides Media Management in PDF only on Docsity!

Marshall McLuhan

Marshall McLuhan

  • The Mechanical Bride (1951)
  • The Gutenberg Galaxy: The Making of Typographic Man (1960)
  • Understanding Media: The Extensions of Man (1964)
  • The Medium is the Massage: An Inventory of Effects (1967)

Technological Determinism

  • “The theory of technological determinism states that technology – specifically, media
    • decisively shapes how individuals think, feel, and act and how societies organize themselves and operate” (238).

Media History

  • The Tribal Epoch
  • The Literate Epoch
  • The Print Epoch
  • The Electronic Epoch

Media History

  • Some characteristics of the literate epoch:
    • The invention of the alphabet in Greece, 1000 B.C.
    • Vision
    • Linearity
    • Logic
    • Solitary Learning

Media History

  • Some characteristics of the print epoch:
    • The invention of the printing press in Germany, 1450 AD.
    • Everything that was mentioned for the literate epoch, but on a larger scale.
    • Fragmented communities.
    • The emergence of the middle-class.

The Medium is the…

  • The medium is the message.
    • The medium determines the content of communication.
  • The medium is the massage.
    • The medium has the power to manipulate our perceptions of the world.
  • The medium is the mass-age.
    • Mass communication has become the dominant form of interaction.

The Medium is the Message

  • Some examples of how messages are crafted to conform to the medium. - Film and TV action/violence. - Windows interface and “multitasking.” - The hypertext book. - TOOL audio recording: “Die Eier Von Satan”