V. MARKETING PLAN
A. PRODUCT
To achieve success, the street treats company will demonstrate consideration, honesty,
hard work, and creativity on all levels of our product. This product was created by combining
various street foods such as pugo kwek kwek, cheese sticks, dynamite, and fries in a container
(styro bento box) with its sauce. Our company will ensure that our products are one-of-a-kind
and surprisingly tasty, with high-quality ingredients, because they will be manufactured from
nutritious and organic raw materials that will be used to assist society in resolving its problems,
making it a venture's creativity. Furthermore, Street treats will market the product's intangible
qualities to its consumers. The capacity of Street Treats to consistently meet or surpass
customer standards, as well as the pace at which it meets customer demands and its knowledge
of new customer needs. Intangible qualities are difficult to replicate, giving Street Treats a
competitive edge.
B. PLACE
The Street Treats will be found in Valencia's Poblacion, directly across from Plaza Rizal.
Students, workers, and other customers can easily access the location, making it a well-known
trade area. Furthermore, the location is surrounded by nearby schools and establishments that
can meet the business's targets. Despite the fact that the company is small at first, the aim is for
it to develop.
C. PROMOTION
The majority of promotional spending should go toward new product offerings
through social media platforms like Instagram and Facebook, as well as flyers. Any
remaining marketing funds may be directed toward personalizing the promotion of
existing and new products. In order to compete in the market, Street Treats will market
the product through online platforms and distribute flyers throughout the place. We,
the owners will create a Facebook page for them to learn more about the company and
to provide input on any questions or comments that are required to enhance the
company's product and service. Also, an Instagram page that will show consumers how
the street handles our product because it is fresh and people don't know what it is.
We'll also include Tiktok, the most common app for making videos about our product
these days.
Activities aimed at persuading customers to purchase a product by
communicating its benefits. Advertising, personal selling, product promotion, and public
relations are examples of these practices. 58-59 (Kotler et al., 2016). To shape our
