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An insightful exploration of warranties in marketing and sales law, focusing on titles, merchantability, and fitness for a particular purpose. Topics covered include valid title, express warranties, implied warranties, disclaimers, and the magnuson-moss act. Understand the legal intricacies of warranties and their implications.
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Marketing and Sales Law
Chapter 10, Warranties
Warranties of Title
Valid Title
Free of Liens, Judgments, Claims and Intellectual Property Claims
Express Warranties
Three ways under 2-
Description of goods
Affirmation of Fact
Sample or Model
Interrelationship with Parol Evidence Rule and Statute of Frauds
Chapter 10, page 2
Implied Warranties
Implied from where and why.
2-314 Merchantability
Merchant
Do the following:
Pass without objection in the trade.
Fungible goods, be of “fair average Quality”
Fit for the ordinary purpose
Within the variations permitted by agreement, of even kind, quantity and quality
Adequately contained, packaged and labeled as agreement requires
Conform to affirmations on label
Chapter 10, page 3
Disclaimers and Waivers
Fitness for a particular purpose – in writing
Merchantability – in writing and must mention merchantability in “conspicuous” manner
Express Warranties Seller cannot disclaim but can waive
What is a waiver?
Failure to inspect when requested
Failure to examine when received
Statute of Limitations
Title 15 United States Code Sections 2301 – 2309, Magnuson – Moss Act
Federal Law
Does not require seller to make warranty
If seller makes a warranty it must be clear and specific
It will be either a “full” or “limited” warranty
Full: unlimited in time or states time limit Chapter 10, page 5
What about implied warranties and disclaimers of same under Magnuson – Moss?
