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JOLLIBEE FOOD CORPORATION, Assignments of Strategic Management

ALL ABOUT JOLLIBEE FOOD CORPORATION

Typology: Assignments

2020/2021
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BY: LEC
Jollibee Food Corporation
Nature of Business or products and services offered
Jollibee Foods Corporation's main business is the growth, operation, and
franchising of its quick-service restaurant brands, in order to achieve its primary goals:
to raise, process, assemble and package a variety of food products; to open, run, and
preserve restaurants, coffee shops, and refreshment parlors; to serve, organize, and
cater meals, beverages, refreshments, and other foods or commodities; to provide other
public services and to do and execute all other actions and stuff as may be appropriate
or incidental to the achievements of the aforementioned corporate company and objects
such as relevant laws, rules, and regulations permit, including but not limited to,
investing, owning, or holding shares in related companies, and extending support,
financing, and assurances to subsidiaries and associates.
Owners/majority shareholders
Jollibee Food's founder and chairman, Tony Tan Caktiong
Shareholders
Hyper Dynamic Corp.
Honeysea Corp.
Government Service Insurance System
Norges Bank Investment Management
Honeyworth Corp.
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BY: LEC

Jollibee Food Corporation

Nature of Business or products and services offered Jollibee Foods Corporation's main business is the growth, operation, and franchising of its quick-service restaurant brands, in order to achieve its primary goals: to raise, process, assemble and package a variety of food products; to open, run, and preserve restaurants, coffee shops, and refreshment parlors; to serve, organize, and cater meals, beverages, refreshments, and other foods or commodities; to provide other public services and to do and execute all other actions and stuff as may be appropriate or incidental to the achievements of the aforementioned corporate company and objects such as relevant laws, rules, and regulations permit, including but not limited to, investing, owning, or holding shares in related companies, and extending support, financing, and assurances to subsidiaries and associates. Owners/majority shareholders Jollibee Food's founder and chairman, Tony Tan Caktiong Shareholders  Hyper Dynamic Corp.  Honeysea Corp.  Government Service Insurance System  Norges Bank Investment Management  Honeyworth Corp.

 Winall Holding Corp.  BlackRock Fund Advisors  The Vanguard Group, Inc.  Venice Corp. Vision Statement To be the dominant number one in branded eat-out in the Philippines Mission Statement To serve great-tasting food, bringing the joy of eating to everyone. JFC Values  Customer Focus  Speed with excellence  Humility to listen and learn  Sprit of family and fun  Integrity Mission Statement Analysis To serve great-tasting food (product), bringing the joy (self-concept) of eating to everyone(customer).

most critical element in the brand's growth. As a leading brand, it has taken the highest market share as well as the largest market share in terms of the number of consumers serving in the Philippines. Customers have come to trust the brand, and there are many loyal customers who enjoy Jollibee’s food. It is the most popular and well-known brand in the country. The weakness is that the food items of Jollibee are high-priced, making them unaffordable for many people. The company's communications policy is lacking, and it does not integrate innovations into its activities. This is a flaw and the reachability fails as a result. To attract more clients, the firm has to boost its marketing. Compose a revised mission statement for the company. Complete the missing components or improve the composition to satisfy the requirements of complete mission statements. To be the biggest fast-food chain in the world. To meet the unequal needs of our global customers by serving them with great food tasting and taking the pleasure of eating to all. High-quality food items in a friendly, loving environment at the rates they can afford. Provide financial incentives to customers by the provision of opportunities for the development and enrichment of our staff, corporate partners, and businesses. Enhance technology that can help reach customers as well.