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Inside LVMH Final Exam Quiz and Answers 100% Solved 2025/2026 Latest Update, Exams of Brand Marketing

American University (AU)Brand Marketing

Inside LVMH Final Exam Quiz and Answers 100% Solved 2025/2026 Latest Update

Typology: Exams

2024/2025

Available from 07/11/2025

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Inside LVMH Final Exam Quiz and Answers 100%
Solved 2025/2026 Latest Update
What business sector generated the highest share of revenues in 2021? -
ANSWERfashion & leather goods
How many stores does LVMH manage? - ANSWER5,500
Which was the first Perfume launched in 1947 by Christian Dior? - ANSWERMiss Dior
What are the key drivers for selective retailing maisons? - ANSWER- Constant
innovation
-Personalisation of relationships
-Transforming shopping in a unique experience
Select the latest Maison who joined the LVMH Watches & Jewelry division. -
ANSWERTiffany & Co
Among the following activities, which one(s) can you find in the other activities sector ? -
ANSWER- Culture
-Art
-Lifestyle
-Hospitality
Which is the latest Maison created in the Perfumes & Cosmetics division? -
ANSWERSTELLA by Stella McCartney
How many Maison are these with in the LVMH Group? - ANSWERMore than 75
How many employees work at LVMH? - ANSWER175,000
Eminete is a new Maison of the Wine & Spirits division and offers high qualitative. -
ANSWERRum
What are the core values of LVMH? - ANSWER- Creativity & Innovation
-Entrepreneurial Spirit
-Quest for excellence
-Sense of commitment
According to Bain & Company, by 2025 online sales will represent - ANSWERMore than
30% of the luxury sales
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Inside LVMH Final Exam Quiz and Answers 100%

Solved 202 5/2026 Latest Update

What business sector generated the highest share of revenues in 2021? - ANSWERfashion & leather goods How many stores does LVMH manage? - ANSWER5, Which was the first Perfume launched in 1947 by Christian Dior? - ANSWERMiss Dior What are the key drivers for selective retailing maisons? - ANSWER- Constant innovation

  • Personalisation of relationships
  • Transforming shopping in a unique experience Select the latest Maison who joined the LVMH Watches & Jewelry division. - ANSWERTiffany & Co Among the following activities, which one(s) can you find in the other activities sector? - ANSWER- Culture
  • Art
  • Lifestyle
  • Hospitality Which is the latest Maison created in the Perfumes & Cosmetics division? - ANSWERSTELLA by Stella McCartney How many Maison are these with in the LVMH Group? - ANSWERMore than 75 How many employees work at LVMH? - ANSWER175, Eminete is a new Maison of the Wine & Spirits division and offers high qualitative. - ANSWERRum What are the core values of LVMH? - ANSWER- Creativity & Innovation
  • Entrepreneurial Spirit
  • Quest for excellence
  • Sense of commitment According to Bain & Company, by 2025 online sales will represent - ANSWERMore than 30% of the luxury sales

Select the appropriate sentences related to LVMH omnichannel strategy - ANSWER- Omnichannel is a client - centric approach aimed at providing a consistent, qualitative, and seamless customer experience across all channels and geographic.

  • Establishlising a smooth omnichannel customer experience requires cross collaboration across all teams, departments, and through all activities from warehouses to stores. Looking at distribution, is Brick and Mortar still important part of the luxury story? - ANSWERYes Which of the following statements are part of the 6 pillars of the LVMH business model?
  • ANSWER- Sustaining savior faire
  • Creating synergies
  • Balance across business segments and locations
  • Decentralized organization Which characteristics may help to measure the luxuriousness of an offer? - ANSWER- Price
  • Quality
  • Scarcity
  • Signed by brands What challenges can you be faced with when innovating in the luxury sector? - ANSWER- Integrating the human sensibility within innovation
  • Finding the right pace of innovation implementing all of the newest tech innovations quickly How are eco-conscious customers adapting their consumption? - ANSWER- Rediscovering vintage products
  • Rethinking the products as a service (rental) and not only a good to own Consumers place a greater value on customised products because it answers their need for uniqueness - ANSWERTrue From creating value to expressing value-what are the key principles of luxury? - ANSWER- Consumers have a range of consumption motivations
  • Consumers tend to express their values through the brands they select
  • Brands can become powerful personal branding tools as they project clear and strong values
  • Brands can deliver higher perceived value to their customers by expressing own values.
  • Acting as an ally when you see inequity or exclusion
  • Being open to difference and learning helps counteract exclusion. The circular economy is a free market system in which temporary positions are common and organisations hire independent workers for short-term commitments - ANSWERFalse The goal of the IME (Institut des Metiers d' Excellence) is to - ANSWERTransmit savoir- faire Which of the following statements are Guerlain's nature-driven guiding principles? - ANSWER- Innovating sustainably
  • Acting for climate
  • Preserving biodiversity
  • Creating positive social impact According to Fabrizio Buonamassa from Bulgari, design can be seen as art applied to industry - ANSWERYes According to Alice Litscher, what are the 3 steps of the creative process? - ANSWERCollecting - Experimental- Making At Louis Vuitton, what does every design project start with? - ANSWERResearching What fields are included in the ASCEND framework presented by Thomas Serdan which organises the understanding of creativity? - ANSWERArts, Science, Engineering, Design When creating a new perfume, Thierry Wasser first tries to - ANSWERUnderstand where the concept of the perfume comes from. According to Carole Blidé, her first role as marketing and communication Director for Veuve Clicquot is to - ANSWERengage customers and make Veuve Clicquot the most desirable Champagne brand At Louis Vuitton, the visual studio tram puts sustainability at the heart of design & process by - ANSWER- Re-using existing materials
  • Re-using previous schemes in new incarnations
  • Questioning materials & production techniques A brand DNA is based on - ANSWER- Heritage
  • Values

In store, decoration is the only element that will allow the customer to feel the brand's DNA - ANSWERNo Among the following, which ones are features of product superiority according to Anne Michaut from HEC Paris? - ANSWER- Exceptional Design

  • Craftsmanship According to Sonja Prokopec, when talking about codes, luxury consumers are now looking for - ANSWERMore discreet ways of expressing themselves Experimental marketing is a must have today for brands. To engage customers, brands have to - ANSWER- Delight them
  • Immerse them
  • Entertain them The brand has to always modernize following the evolving demands of the customers, even if it means sacrificing some of its history and legacy. - ANSWERFalse When talking about codes, a subtle signal could be - ANSWER- A color
  • An emblem
  • A shape
  • A print Building up brand's desirability while being authentic became one of the most important points in brand management, as seen from Veuve Clicquot and Parfums Christian Dior.
  • ANSWERTrue According to Emanuela Prandelli from Bocconi University, the next frontier of omnichannel customer engagement will probably come from the recent development of non-fungible tokens? - ANSWERYes According to Sandrine Crener from Harvard Business School, we have moved from a traditional retail model to a new global and omnichannel model. This traditional model was defined by - ANSWER- a few stores in a limited number of cities in the world
  • a target of fee privileged people who had physical access to those stores
  • the promotion of scarcity and exclusivity According to Anne Michaut from HEC Paris, what are the purposes of retail today? - ANSWER- Magnifying the product
  • Nurturing client's emotion
  • Celebrating the brand Gamification is a way for luxury brands to get closer to a younger clientele - ANSWERYes
  • Personalising the customer experience According to Gautier Pigasse, the use of technologies such as the blockchain is helpful to create a seamless luxury experience in a secure environment to best meet our client expectations - ANSWERTrue Which of the following are part of the 7 essential characteristics that help measure the luxuriousness of an offer? - ANSWER- Quality
  • Signed brands
  • Scarcity
  • Delivering experiential rewards Which of the following statements are pillars of the LVMH? - ANSWER- Sustaining savoir-faire
  • Creating Synergies
  • Balance across business segments and locations The Chinese consumers will reach by 2025 - ANSWER46 to 48% of global Luxury Goods Purchase How are eco-conscious customers adapting their consumption? - ANSWER- Rethinking the product as a service (rental) and not only as a good to own
  • Seeking eco-transparency from brands
  • Rediscovery of vintage products Consumer choices are driven by the value created by brands and perceived by customers, namely; functional, experiential and investment value. - ANSWERFalse Transparency is about being able to trace materials from their origins and through each step of their transformation - ANSWERYes At Guerlain, marketing, development and sustainable development teams set ambitious goals for each new product - ANSWER- They follow an Environmental Performance Index
  • With each new development they commit to producing less CO2 than its predecessor
  • They follow the 3Rs: Reduce, Reuse, Recycle Which of the following statements are pillars of social responsibility at LVMH? - ANSWER- Respecting the uniqueness of employees
  • Passing on and developing savoir-faire
  • Supporting our employees by improving their safety and well-being The circular economy is an economic system aimed at reducing waste and the continual use of resources - ANSWERYes Among the following, which ones are sources of inspiration for designers? - ANSWER- Childhood
  • Artistic fields
  • the brand legacy Every design project should begin with - ANSWERResearching Besides Fashion and leather Good brands, the brand codes are not so well developed in other sectors of the luxury industry. - ANSWERNo Brand management's key stake is to - ANSWER- Develop the desirability of the brand. Among the following choices, which propositions are the main tasks of a store manager ? - ANSWER- Proving a lasting experience with their clients
  • Developing their team What are the main challenges for e-commerce experts at LVMH? - ANSWER- Building the strongest bridge between the online and offline shopping experience
  • Developing a seamless customer experience In China, Luxury Beauty brands entered E-commerce with market places - ANSWERYes What are the main qualities required for a store manager to succeed in offering the client a memorable experience? - ANSWER- You need to have an insatiable curiosity for products
  • You need a high level of engagement
  • You need to like people
  • You need skills in storytelling Blockchain cannot enable following and securing the whole product life-cycle from sourcing to shelf - ANSWERFalse Personalisation positively impacts product recognizability and the brand's signaling potential - ANSWERNo