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INSIDE LVMH FINAL EXAM | NEWEST
ACTUAL EXAM COMPREHENSIVE
QUESTIONS AND VERIFIED ANSWERS
GRADED A+ | 100% PASS | 202 5/20 26
UPDATE!
Which of the following are part of LVMH's LIFE 360 Program to positively impact the environment?
- Protect Biodiversity
- Fight Climate Change
- Circular Economy
- Transparency - โโโ Correct Answer > Protect Biodiversity Fight Climate Change Circular Economy Transparency Which of the following statements is NOT one of the 4 pillars of social responsibility at LVMH?
- Respecting the uniqueness of our employees
- Passing on and developing savoir-faire
- Supporting our employees by improving their safety and well-being
- Providing access to digital for all - โโโ Correct Answer > Providing access to digital for all What is the purpose of the agreement signed with the UNESCO (MAB program)?
- Safeguarding biodiversity across the planet thanks to international cooperation
- Promoting inclusion within LVMH's organization
- Engaging LVMH's employee to be more environmentally responsible
- All of the above - โโโ Correct Answer > Safeguarding biodiversity across the planet thanks to international cooperation What is the weight of the Perfumes activity in the perfumes & Cosmetics division?
- 10%
- 35%
- 70%
- 85% - โโโ Correct Answer > 35%
How can you help your (future) organization harness diversity in a way that promotes greater inclusion?
- Being aware that out-group bias exists and we are all prone to it
- Being open to difference and learning helps counteract exclusion
- Acting as an ally when you see inequity or exclusion
- All of the above - โโโ Correct Answer > All of the above The circular economy is a free market system in which temporary positions are common and organizations hire independent workers for short-term commitments. True False - โโโ Correct Answer > False The goal of the IME (Institut des Metiers d'Excellence) is to...
- Protect Biodiversity
- Transmit savoir-faire
- Empower local communities
- All of the above - โโโ Correct Answer > Transmit savoir-faire
Which of the following statements are Guerlain's nature-driven guiding principles?
- Innovating sustainability
- Preserving biodiversity
- Acting for Climate
- Creating positive social impact - โโโ Correct Answer >
- Innovating sustainability
- Preserving biodiversity
- Acting for Climate
- Creating positive social impact Yes or No: "Creativity is only about Sketches, Design and Images" - โโโ Correct Answer > No According to Alice Litscher, what are the 3 steps of the creative processing?
- Concepting - Experimentation - Making
- Concepting - Making - Delivering
- Collecting - Experimentation - Making
- Collecting - Making - Delivering - โโโ Correct Answer > Collecting
- Experimentation - Making
- Values
- All of the above - โโโ Correct Answer > Heritage & values When talking about codes, a subtle signal could be...
- A color
- An emblem
- A shape
- A print - โโโ Correct Answer > A color An emblem A shape A print Among the followings, which ones are features of product superiority according to Anne Michaud from HEC Paris? Select several proposals
- Exceptional Design
- Basic raw materials
- Craftsmanship
- All of the above - โโโ Correct Answer > Exceptional Design & craftsmanship
"In a store, decoration is the only element that will allow the customer to feel the brand's DNA." Yes or NO - โโโ Correct Answer > No According to Carole Bildรฉ, her first role as Marketing and Communication Director for Veuve Clicquot is to...
- develop relationships with the retailers
- engage customers and make Veuve Clicquot the most desirable Champagne brand create new productsChampagne brand
- create new products - โโโ Correct Answer > engage customers and make Veuve Clicquot the most desirable Champagne brand Veuve Clicquot has a key code that is an asset of identity and recognition:
- A grape
- The Bold Programme
- The orangish-yellow color - โโโ Correct Answer > The orangish- yellow color
Customers demand exceptional experiences with brands. At Sephora, which are the levers developed to make the difference?
- Appeal of stores
- New services
- Expertise of the teams
- A rich and inclusive offer - โโโ Correct Answer > - Appeal of stores
- New services
- Expertise of the teams
- A rich and inclusive offer According to Anne Michaut from HEC Paris, what are the purposes of retail today?
- Magnifying the product
- Celebrating the brand
- Nurturing client's emotion
- None of the above - โโโ Correct Answer > - Magnifying the product
- Celebrating the brand
- Nurturing client's emotion
Gamification is a way for luxury brands to get closer to a younger clientele Yes No - โโโ Correct Answer > Yes Select the five key success factors of a successful customer experience Customized Face to face focused Elevating Memorable Involving Relevant - โโโ Correct Answer > - Customized
- Elevating
- Memorable
- Involving
- Relevant (Think CRIME)
Which was the first Perfume launched in 1947 by Christian Dior?
- Sauvage
- J'Adore
- Miss Dior - โโโ Correct Answer > Miss Dior Select the latest maison who joined the LVMH Watches & Jewelry division
- Zenith
- Tiffany & Co.
- Fred
- Bvlgari - โโโ Correct Answer > Tiffany & Co. Among the following activities, which one(s) can you find in the Other Activities sector?
- Culture
- Art
- Lifestyle
- Hospitality - โโโ Correct Answer > Culture Art
Lifestyle Hospitality What are the core values of LVMH? - โโโ Correct Answer > Creativity & Innovation Entrepreneurial spirit Sense of commitment Quest for excellence Which of the following statements is NOT one of the 6 pillars of the LVMH business model?
- Centralized Organization Creating Synergies Sustaining Savoir-Fraire Balance across business segments and locations - โโโ Correct Answer > Centralized Organization Among the four typologies of Chinese Consumers, which of the following groups are considered as key drivers within the international landscape?
- domestic chinese
The human touch within the tech world Which characteristics may help to measure the luxuriousness of an offer?
- price
- scarcity
- quality
- signed by brands - โโโ Correct Answer > price scarcity quality signed by brands True or false: Consumers place a greater value on customized products because it answers their need for uniqueness. - โโโ Correct Answer > True How are eco-conscious customers adapting their consumption?
- Rethinking the product as a service (rental) and not only a good to own
- Owning goods
- Rediscovering vintage products
- Buying new products - โโโ Correct Answer > Rethinking the product as a service (rental) and not only a good to own Rediscovering vintage products According to Bain & Company, online sales will represent, by 2025...
- 12% of the luxury sales
- 25% of the luxury sales
- More than 30% of the luxury sales - โโโ Correct Answer > More than 30% of the luxury sales How do Fashion & Leather Goods Maisons offer their clientรฉle unique experiences?
- By selling on marketplaces
- By relying on robots
- By mastering their distribution
- By launching new products everyday - โโโ Correct Answer > By mastering their distribution To remain relevant, what values must brands respect?
- Functional value - โโโ Correct Answer > Emotional value Social value Functional value Emotional value...
- ...of a good, service or experience offered by a brand is based on the perceived utilitarian, or physical performance.
- ... is the perceived value acquired from the association with one or more specific social groups.
- ... is the perceived value acquired from the association with one or more specific social groups.
- None of the above - โโโ Correct Answer > ... is the perceived value acquired from the association with one or more specific social groups. Sustainability and sustainable development can be seen as the ability to meet the needs of the present without compromising the ability of future generations to meet their own needs. Yes or no? - โโโ Correct Answer > Yes
According to Sandrine Crener from Harvard Business School, we have moved from a traditional retail model to a new global and omnichannel model. This traditional model was defined by:
- a few stores in a limited number of cities in the world
- a target of few privileged people who had physical access to those stores
- the promotion of scarcity and exclusivity - โโโ Correct Answer >
- a few stores in a limited number of cities in the world
- a target of few privileged people who had physical access to those stores
- the promotion of scarcity and exclusivity What are the main rules to follow when it comes to customer experience?
- Customer first
- Brand consistency
- Connection with customers
- All of the above - โโโ Correct Answer > All of the above How can a brand develop its customer loyalty? Through...
- Clienteling programs
