Download Inside LVMH certificate Exam 2024/2025 Questions and Answers 100% Solved and more Exams Brand Marketing in PDF only on Docsity!
Inside LVMH certificate Exam 2024/2025 Questions and
Answers 100% Solved
A brand DNA is based on... 1 - Heritage 2 - New customer expectations 3 - Values - ANSWER1 - Heritage 3 - Values A brand DNA is based on... 1 - Heritage 2 - Positioning 3 - Values 4 - All of the above - ANSWER1 - Heritage 3 - Values A brand DNA is crucial for Maisons as it directly impacts: - ANSWER1 - the product development 2 - the communication 3 - the retailing 4 - the organization A commonly used definition of Sustainability is based on three pillars: maximizing simultaneously the biological system goals, economic system goals, and social system goals - ANSWERTrue A key stake and commitment of LVMH is to develop its talents in Retail. Those Talents represent at LVMH 1 - 10% of the employees worldwide 2 - 35% of the employees worldwide 3 - More than the half of the employees worldwide - ANSWER3- More than the half of the employees worldwide A key stake of the luxury retail is to offer exceptional customer experiences - ANSWERI agree According to Anne Michaut from HEC Paris, what are the purposes of retail today? 1 - Magnifying the product 2 - Celebrating the brand 3 - Nurturing client's emotion 4 - Developing new products - ANSWER1 - Magnifying the product 2 - Celebrating the brand 3 - Nurturing client's emotion According to Anne Michaut, select key principles of Luxury
1 - Consumers have a range of consumption motivations. 2 - Consumers tend to express their values through the brands they select. 3 - Brands can become powerful personal branding tools as they project clear and strong values. 4 - Brands can deliver higher perceived value to their customers by expressing their own values. - ANSWERAll According to Bain & Company, by 2030 and within the personal luxury goods market, the online sales will represent... 1 - 15% of the luxury sales 2 - 33% of the luxury sales 3 - 55% of the luxury sales - ANSWER2 - 33% of the luxury sales According to Bain & Company, by 2030, online sales will represent... 1 - 14% of the luxury sales 2 - 25% of the luxury sales 3 - 33% of the luxury sales - ANSWER33% of the luxury sales According to Bain & Company, China will be the largest market for personal luxury goods in 2030 - ANSWERAgree According to Bain & Company, the personal luxury goods market is expected to achieve an annual growth rate of 1% until 2030 - ANSWERFalse According to Carole Bildé, her first role as Marketing and Communication Director for Veuve Clicquot is to... 1 - develop relationships with the retailers 2 - engage customers and make Veuve Clicquot the most desirable Champagne brand 3 - create new products - ANSWER2 - engage customers and make Veuve Clicquot the most desirable Champagne brand According to Dana from Tiffany and Co., ensuring you have a diverse team in terms of skill set, proficiencies, thought, behavior and even personality type is critical to boost innovation and creativity - ANSWERYes According to Dana Naberezny, to boost innovation, you need to create an environment, process and therefore a culture where people have trust and the resources to ideate - ANSWERAgree According to Erwan Rambourg the young generation of luxury buyers have transformed the luxury industry in certain areas such as casualization, social media or values - ANSWERTrue According to Nelly Mensah, LVMH is leveraging Emerging technologies. They include...
- ANSWER1 - Blockchain 2 - Web
According to Victoria Reynolds, responsible sourcing at Tiffany & Co. means ... - ANSWER1 - Supporting human rights 2 - Supporting fair labor 3 - Supporting environmental conservation At Guerlain, what are the three pillars that create a connection with customers? 1 - Store teams 2 - Place and retail design 3 - Customer programs 4 - Releasing new products weekly - ANSWER1 - Store teams 2 - Place and retail design 3 - Customer programs At Hublot, what are the three functions a watchmaker holds? 1 - Designer 2 - Project Manager 3 - Sales advisor 4 - Draftsman 5 - Merchandiser - ANSWER1 - Designer 2 - Project Manager 4 - Draftsman At Louis Vuitton, the Visual Studio team puts sustainability at the heart of design & process by... - ANSWER1 - Re-using existing materials 2 - Re-using previous schemes in new incarnations 3 - Questioning materials & production techniques At Louis Vuitton, what does every design project start with? 1 - Researching 2 - Prototyping 3 - Making 4 - Delivering - ANSWER1 - Researching At LVMH, omnichannel is a client-centric approach aimed at providing a consistent, qualitative and seamless customer experience across all channels and geographies - ANSWERYes At LVMH, retail talents have the most important role in the transformation of retail - ANSWERTrue At Marc Jacobs, Leather Good products take ... from final prototypes to being ready for clients to purchase and enjoy 1 - 9 months 2 - 12 months 3 - 18 months - ANSWER1 - 9 months
At Tiffany & Co., a helpful framework used to develop a branding initiative is Inspire, Elevate, and Educate - ANSWERAgree Based on the brand management stories from some of the LVMH Maisons, choose appropriate proposals for brands to attract and engage customers - ANSWER1 - Reflect strong values and commitment 2 - Deliver strategies aligned with the DNA of the brand 3 - Activate omnichannel plans Brand Management always starts by understanding the brand, what makes it unique and relevant for customers - ANSWERAgree Brand management's key stake is to... 1 - develop the desirability of the brand 2 - develop e-commerce strategies - ANSWER1 - develop the desirability of the brand Data & Artificial Intelligence is useful in retail to: personalize the Customer Experience, optimize Retail Space, automatize Tasks for Customer Satisfaction - ANSWERTrue Diversity refers to demographic difference or the ways that people differ from each other
- ANSWERTrue Eco-conscious customers are adapting their consumption by rethinking the products as a service, by rediscovering vintage products and by seeking eco-transparency from brands - ANSWERTrue Every design project should begin with research and sketches - ANSWERTrue Gamification is a way for luxury brands to get closer to a younger clientele - ANSWERYes How can you help your (future) organization harness diversity in a way that promotes greater inclusion? 1 - Being aware that out-group bias exists and we are all prone to it 2 - Being open to difference and learning helps counteract exclusion 3 - Acting as an ally when you see inequity or exclusion 4 - All of the above - ANSWER4 - All of the above How do Fashion & Leather Goods Maisons offer their clientèle unique customer experiences? 1 - By selling on marketplaces 2 - By relying on robots 3 - By mastering their distribution 4 - By launching new products everyday - ANSWERBy mastering their distribution How is Sephora reducing CO2 impacts?
5 - Creating synergies 6 - Balance across business segments and geographies - ANSWERCentralized organization Responsible sourcing at Tiffany means ... - ANSWER1 - supporting human rights 2 - supporting fair labor 3 - supporting environmental conservation Select the appropriate sentences related to LVMH omnichannel strategy 1 - Omnichannel is a client-centric approach aimed at providing a consistent, qualitative, and seamless customer experience across all channels and geographies 2 - The omnichannel vision is only relevant to retail as this is where the brands come in direct contact with the customer 3 - Establishing a smooth omnichannel customer experience requires cross- collaboration across all teams, departments, and through all activities from warehouses to stores - ANSWEROmnichannel is a client-centric approach aimed at providing a consistent, qualitative, and seamless customer experience across all channels and geographies / Establishing a smooth omnichannel customer experience requires cross-collaboration across all teams, departments, and through all activities from warehouses to stores Select the key success factors of a best-in-class customer experience 1 - Customized 2 - Face-to-face focused 3 - Elevating 4 - Memorable 5 - Involving 6 - Relevant - ANSWER1 - Customized 3 - Elevating 4 - Memorable 5 - Involving 6 - Relevant Sephora Champs-Elysées welcomes an average ... visitors per day, with a team of ... people working at the store 1 - 5 thousand visitors, 100 people 2 - 5 thousand visitors, 200 people 3 - 10 thousand visitors, 200 people 4 - 10 thousand visitors, 400 people - ANSWER3 - 10 thousand visitors, 200 people Since it was opened in 2014, the Fondation Louis Vuitton has welcomed ... 1 - Nearly 5 million visitors 2 - Nearly 7 million visitors 3 - Nearly 11 million visitors - ANSWER3 - Nearly 11 million visitors
Sustainability and sustainable development can be seen as the ability to meet the needs of the present without compromising the ability of future generations to meet their own needs - ANSWERAgree Thanks to its iconic colour, Veuve Clicquot has a strong identity. Which colour is it? 1 - The Clicquot Blue 2 - Black and White stripes 3 - The Clicquot Yellow - ANSWER3- The Clicquot Yellow The brand has to always modernize following the evolving demands of the customers, even if it means sacrificing some of its history and legacy - ANSWERDisagree The circular economy is a model of production and consumption which involves sharing, leasing, reusing, repairing, refurbishing and recycling existing materials and products as long as possible. - ANSWERTrue The circular economy is a model of production and consumption, which involves sharing, leasing, reducing, repairing, refurbishing and recycling existing materials and products as long as possible - ANSWERAgree The client experience refers to the interaction between the client and the brand across multiple points of contact - ANSWERTrue The cost of acquiring a new Client is anywhere from 5 to 25 times more than retaining an existing one - ANSWERTrue The goal of the IME (Institut des Métiers d'Excellence) is to... 1 - Protect Biodiversity 2 - Transmit savoir-faire 3 - Empower local communities 4 - All of the above - ANSWER2 - Transmit savoir-faire The Net Promoter Score indicates the probability of clients recommending a product, a brand or service - ANSWERAgree The protection of natural ecosystems has always been of utmost importance to LVMH, whose activity is reliant on natural raw materials. Please select the natural raw materials that LVMH is using - ANSWER1 - Flowers 2 - Grapes 3 - Cotton 4 - Leather Through the Living Soils Living Together program, Moët Hennessy wants to reduce by ... its water consumption worldwide by 2030. 1 - 20% 2 - 30%
What are the main qualities to succeed as a store manager? - ANSWER1 - You need to have an insatiable curiosity for products 2 - You need to like people 3 - You need skills in storytelling 4 - You need to be passionate What are the main rules to follow when it comes to customer experience? 1 - Customer-first 2 - Brand consistency 3 - Connection with customers 4 - All of the above - ANSWER4 - All of the above What are the purposes of retail today, in addition to developing sales? - ANSWERAll the above What are the talent-centric objectives to foster an inclusive culture at LVMH? - ANSWER1 - 50% of women in key positions by 2025 2 - 5% of people with disability as a long-term goal 3 - 30% of Black, Indigenous and People of Color in leadership positions in the US by 2026 What can innovation enable at Louis Vuitton? 1 - Share the Maison's history with the clients 2 - Uphold creativity and savoir-faire - ANSWERAll What fields are included in the ASCEND framework presented by Thomaï Serdari which organises the understanding of creativity? - ANSWER1 - Engineering 2 - Science 3 - Arts 4 - Design When choosing an emerging technology for a project, LVMH Digital Innovation & Emerging Solutions team is looking at ... - ANSWER1 - where the client is 2 - unmet business challenges or client needs 3 - luxury values and innovation When it comes to retail, what objectives do Data and AI serve? 1 - Automating tasks to improve customer satisfaction 2 - Optimizing the retail space 3 - None of the above 4 - Personalizing the customer experience - ANSWER1 - Automating tasks to improve customer satisfaction 2 - Optimizing the retail space 4 - Personalizing the customer experience When talking about codes, a subtle signal could be... - ANSWER1 - a color
2 - an emblem 3 - a shape 4 - a print Which are the key factors to building incredible luxury brand experiences? - ANSWER
- The brand's goal 2 - The brand's unique point of view 3 - The stories the brand has to tell Which business sector at LVMH generated the highest share of revenues in 2023? 1 - Selective retailing 2 - Fashion & leather goods 3 - Wines & spirits 4 - Perfumes & cosmetics - ANSWERFashion & leather goods Which characteristics may help to measure the luxuriousness of an offer? 1 - Price 2 - Quality 3 - Scarcity 4 - Signed by brands 5 - Controlled channels 6 - Personalized services 7 - Delivering experiential rewards - ANSWERAll Which fashion house within the group was founded in 1846? 1 - Louis Vuitton 2 - Berluti 3 - Loewe 4 - Rimowa - ANSWERLoewe Which is the oldest wine estate and youngest brand in the wines & spirits division? 1 - Domaine des Lambrays (oldest) & Eminente (youngest) 2 - Veuve Clicquot (oldest) & Krug (youngest) 3 - Hennessy (oldest) & Ao Yun (youngest) 4 - Domaine des Lambrays (youngest) & Eminente (oldest) - ANSWERDomaine des Lambrays (oldest) & Eminente (youngest) Which Maison of the perfumes & cosmetics division is the oldest? 1 - Acqua di Parma 2 - Guerlain 3 - Officine Universelle Buly 4 - Make Up For Ever - ANSWEROfficine Universelle Buly Which of the following are part of LVMH's LIFE 360 Program to positively impact the environment? - ANSWER1 - Protect biodiversity 2 - Fight climate change
