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Clientele for Communication and Journalism - study guide, Study notes of Journalism

Philippine Normal University (PNU)Journalism

This document includes a summary of the clientele for communication and journalism in bulleted form.

Typology: Study notes

2019/2020

Available from 09/03/2022

jhey-javier
jhey-javier 🇺🇸

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Applied Social Sciences
Characteristics and Needs of
Clientele and Audiences for
Communication and Journalism
Objectives:
• Describe the clientele and audience of communication.
• Distinguish the needs of individuals, groups, organizations, and
communities.
• Discuss the different settings, tools, processes, and channels involved
in the communication process.
Clientele and Audience
• clientele – refers to an individual or group of persons who are the
designated receiver of information
• audience – refers to those who use media; such as television,
newspaper, magazines, books, and social media; as their source of
information.
Characteristics of Clientele and Audiences
Social position
• refers to one’s status or position in a particular culture of society
• it influences social power and hierarchy
Educational attainment
Study Guide
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Partial preview of the text

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Applied Social Sciences

Characteristics and Needs of

Clientele and Audiences for

Communication and Journalism

Objectives:

  • Describe the clientele and audience of communication.
  • Distinguish the needs of individuals, groups, organizations, and communities.
  • Discuss the different settings, tools, processes, and channels involved in the communication process.

Clientele and Audience

  • clientele – refers to an individual or group of persons who are the designated receiver of information
  • audience – refers to those who use media; such as television, newspaper, magazines, books, and social media; as their source of information.

Characteristics of Clientele and Audiences

Social position

  • refers to one’s status or position in a particular culture of society
  • it influences social power and hierarchy

Educational attainment

Study Guide

  • When communicating with clients or audience, you should take into consideration their literacy skills and level of education.

Age group

  • People belonging to different age brackets have different levels of experiences that can influence how they communicate with others.

Race and ethnicity

  • One of the main issues that professionals must address is the use of appropriate representations in portraying details of a particular race or ethnicity.

Primary language

  • Communicating with the clientele or the audience in the language that is easily understood facilitates understanding between the social worker and the person whom he/she is talking to.

Health status

  • When communicating with the clients or an audience, you should take into consideration their health condition.

Source of livelihood

  • You should choose the means of communication that is easily accessible to people, such as newspapers and portable radio.

Kind of information used

  • Information is a source of matter that influences the format and distribution of communication materials.
  • This refers to the information that matters to a person. Needs of the Clientele and Audiences in Communication

Summary:

  • Both the practitioners and the public are considered as clientele. Everyone becomes receivers of information within a communicative context.
  • Audiences are the recipients of mass communication. and they acquire information through social context and media content.
  • Professionals consider the characteristics of their clientele and audience when delivering information.
  • The clientele’s and audiences’ attributes are social positions, educational level, age range, race and ethnicity, primary language, health status, job type, and information.
  • Communication professionals and practitioners must cater to their clientele’s and audience’s needs as individuals, groups and organizations, and communities. Reference/s:
  • Elcomblus Staff. “Characteristics of Clientele and Audiences of Communication.” Disciplines and Ideas in Applied Social Sciences. Last modified October 12, 2020. https://www.elcomblus.com/characteristics-of-clientele-and- audiences-of-communication/.
  • Inett, Patt, and John Shewchuck. “Communication Planning for Organizations.” Last modified February 13, 2021. http://www.omafra.gov.on.ca/english/nfporgs/03-033.htm.
  • Service Communication Implementation Kit. “Audience Analysis.” Accessed April 16, 2021.

https://sbccimplementationkits.org/service- communication/lessons/step- 1 - audience-analysis/. Note/s:

End