Patricia Ann D. Diaz Purposive Communication
1-PSYCH-2
ASSIGNMENT I
The ad features a family enjoying a picnic in a park, with the mother and father opening a
bottle of RC Cola and sharing it with their children. The commercial conveys a message of
family togetherness and bonding, using the tagline "RC Cola: Best when shared with family."
The advertisement also features a catchy soundtrack with lyrics that reinforce the theme of
family bonding. The goal of the commercial is to promote RC Cola as a beverage that can bring
people together and foster positive family memories.
The sender of the message is RC Cola, a beverage company. The goal of the commercial
is to promote RC Cola as a drink that brings people together and fosters family bonding.
The message of this commercial features a family enjoying a picnic in a park. The mother
and father are shown opening an RC Cola and offering it to their children, who are seen smiling
and enjoying the drink. The message is clear: RC Cola is not just a drink, but a way to bring
families together and create enjoyable moments.
The commercial also uses music to convey the message of family togetherness. The
soundtrack is a catchy tune with lyrics that reinforce the idea of family bonding. The music
complements the visuals and reinforces the emotional appeal of the commercial.
This commercial is posted online and is likely to be distributed through other channels as
well, such as television or social media.
The target audience for the commercial is likely families, particularly those with young
children. The commercial seeks to appeal to families who value quality time together and want to
create positive memories.
The audience's response to the commercial is not explicitly shown in the ad. However,
the effectiveness of the commercial could be measured through sales or brand awareness metrics.
Overall, the communication process of the RC Cola "Family" advertisement effectively
conveys a message of family togetherness through the use of visuals, music, and messaging. The
commercial seeks to create an emotional connection with its target audience and promote RC
Cola as a drink that can bring families together.
