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The Internal External (IE) Matrix-Strategic Management-Lecture Handout

Lecture notes, Strategic Management

Category
Economics
Typology
Lecture notes
University
This course main points are strategy formulation, internal matrix evaluation, competitive intelligence programs, diversification strategies, market segmentation, benefits, quantitative and qualitative evaluation, technological forces and TOWS matrix. This lecture includes: Boston, Consutant, Matrix, Management, Development, Organization, Planning, Strategy, Division, Characteristics

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