This Consumer Behaviour lecture handout includes: Influence of Culture on Consumer Behavior, Learning Objectives, Invisible Hand, Consumption Related Attitudes, Language, Learned and Expressed, Culture Related Experiences, American Consu...
Uploaded by: krithika
Downloads : 0
University: Indian Institute of Information Technology (IIIT)
Tags: consumer behaviour, human wants, utility of the product, Consumption, willingness to purchase a product, resources for fulfilling the desire.
Upload date: 03/09/2011
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