"Yellow journalism is a term used for a newspaper that tries to capture the reader’s attention by an emotional appeal. Methods used to do this include the style of writing, the typeface display, and illustrations. The term derives from two newspapers that used this sensationalist style: Joseph Pulitzer’s New York World and William Randolph Hearst’s New York Journal. In 1893, World was among the first newspapers to use color. In February 1896, it used their color press to add a yellow tint to the shapeless garment worn by a child in a comic called “Hogan’s Alley” by Richard F. Outcault. Seeing the increasing popularity of this strip, Hearst hired Outcault to produce the “yellow kid” for the Sunday Journal. The World answered by hiring George B. Luks to continue the “yellow kid” in their paper, therefore starting a new rivalry of yellow kids. Aside from these comics, the two newspapers competed for readers by publishing articles of great interest, with emphasis on crime, sex, and violence (Desmond 663-64; “Cruible”).