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Answers (4)

attourney 28-12-2012
"Differentiated: The marketer would operate in the whole market and offer different products for the various segments; Example: IBM, HP. Undifferentiated: Mass marketing; The marketer would treat the market as a single segment and offer a single product. He would ignore differences amongst various segments; Example: Salt, Pepsi. Source: http://in.docsity.com/en-docs/Market_Segmentation_and_Positioning_-_Consumer_Behavior_-_Solved_Quiz_"
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dharmendrae 28-01-2013
One of many industry-aimed towards methods in which a troupe attempts to offer all buyer teams (portion) with all the goods they might require. Commonly, very large corporations may follow entire current market insurance policy coverage technique. Huge companies tin cover an entirely industry by 50 percent extensive methods: done undifferentiated advertising and marketing or perhaps differentiated marketing.
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dharm-mitra 28-01-2013
"A firm tries to serve most buyer communities with all the goods some might need to have. Only very large businesses including Sun microsystems (personal computer grocery store), Standard Magnetic motors (car or truck current market), as well as Erythroxylon coca-Soda-pop (nonalcoholic beverage current market) tin undertake a entire marketplace protection method. Huge companies tin covering fire an entirely market place by 50 % wide ways: through uniform advertising and marketing or even classified advertising and marketing. "
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raja_g 29-01-2013
"In classified marketing and advertising, the particular agency operates in a number of current market portion and designs unique items for every segment. Makeup products company Estee Lauder promotes manufacturers in which appeal to women of all ages (along with adult men) of numerous preferences: The particular flagship manufacturer, the main Estee Lauder, appeals to elderly shoppers; Clinique serves older ladies; Macintosh personal computer to help vibrant flower people; Aveda to be able to aromatherapy lovers; along with Beginning to be able to environmentally friendly-aware shoppers who desire make-up created from natural ingredients. "
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