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myfuture 12-11-2012
"- Here the marketer caters to the entire market. -It could take two forms: Differentiated and Undifferentiated. Differentiated: The marketer would operate in the whole market and offer different products for the various segments; Example: IBM, HP. Undifferentiated: Mass marketing; The marketer would treat the market as a single segment and offer a single product. He would ignore differences amongst various segments; Example: Salt, Pepsi. Source: http://in.docsity.com/en-docs/Market_Segmentation_and_Positioning_-_Consumer_Behavior_-_Solved_Quiz_"
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dharmadaas 28-01-2013
One of several industry-directed at techniques where a troupe attempts to provide most consumer communities (message) considering the merchandise they may need. Commonly, huge businesses may comply with entire marketplace protection strategy.
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dheer 28-01-2013
"A company attempts to offer most purchaser groupings because of the products some may need. Only very big companies for instance IBM (personal computer current market), Cosmopolitan Magnetic motors (car marketplace), and also Coca-Coca-cola (nonalcoholic beverage current market) could undertake a entire grocery store protection strategy. Prominent businesses could include a whole market place in 2 broad means: by way of uniform marketing or differentiated selling. "
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mandhata 29-01-2013
"In undifferentiated marketing, the firm ignores segment difference and goes after the whole market with one offer. It designs a product and a marketing program that will appeal to the broader number of buyers. It relies on mass distribution and advertising. It aims to endow the product with a superior image. Undifferentiated marketing is “the marketing counterpart to standardization and mass production in manufacturing.� The narrow product line keeps down costs of research and development production, inventory, transportation, marketing research, advertising, and product management. The undifferentiated advertising program keeps down advertising costs. Presumably, the company can turn its lower costs into lower prices to win the price sensitive segment of the market. "
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aboil 29-01-2013
"Inwards told apart promoting, this corporation are operating in a number of market place portion and fashions different goods for every segment. Cosmetics strong Estee Extoller marketplaces brand names which entice females (in addition to guys) of different likes: The flagship model, the initial Estee Extoller, appeals to aged customers; Clinique serves older women; Apple pc to be able to vernal hippies; Aveda in order to aromatherapy lovers; in addition to Beginning to help green-mindful buyers who desire make-up produced from 100 % natural ingredients. "
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sankaran 31-01-2013
"The ultimate way to wield a number of portions should be to designate segment operators having enough expert and responsibility with regard to creating this section’ersus company. Simultaneously, segment managers really should not be and so centered concerning stand cooperating for some other groupings in the business. "
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