Categories
Fundamentals of Information Technology Java Programming Boilers and Welding Microeconomics Advanced Computer Architecture Statistics Admission tests Information System Analysis and Design The Physics of Everyday Life Social Psychology Law Biology & Chemistry Criminal Law Behavioural Science Basic Electrical Engineering Analytical Chemistry Business System Economic Theory On Docsity General Pharmacy Computer science American (United States) History Mathematics Physics Computer Programming Questions on universities Professional Communication for Pharmacists Project Management Management Political Science Network Technologies and TCP/IP Effective Business Communication Finance Biological Systems Languages Literature and Communication Biology Management Information Systems Sociology Generic Economics Engineering Pyhsics and AstroPhysics Security Analysis Business Administration Geochemistry Political sciences Pharmacy Statistics and Economics Job and Internships Biochemistry Biostatistics Managerial Economics Civil procedure Computer Fundamentals Methods in Psychology Introduction to the Science and Engg Consumer Behaviour Digital electronics Operating System Advanced Physics Introduction to Business Data Communication and Computer Networks Computer Graphics and Animation Computer Architecture Accounting Soil Mechanics and Foundations Engineering Materials College Physics A Aerospace Engineering Internet and Java Programming Botony Fundamentals of Operating Systems Human Resource Management Developmental Psychology Software Engineering History & Philosophy Statistics for Psychologists English Grammar Agronomy Business Law United States Philosophy Electronics and Communication Medicine and Pharma Law of Torts Engineering Physics Business Management Chemistry Fuzzy Intelligence Psychology Object Oriented Programming History Financial Management Communication Skills Applied Physics Psycology & Sociology

List an example of the Full market coverage of target market selection?

0 votes

November 9th, 2012 13:23
in Consumer Behaviour by astarloa (City University of New York (NY), General history)

List an example of the Full market coverage of target market selection?

Hi Everyone! I wouldn't be bothering but this seems far above my caliber. Please provide the example of the Target market selection segment of Full market coverage? 

6 Answers
0 votes

November 12th, 2012 07:16
myfuture (University of Missouri (MO), Masters in management)
"- Here the marketer caters to the entire market. -It could take two forms: Differentiated and Undifferentiated. Differentiated: The marketer would operate in the whole market and offer different products for the various segments; Example: IBM, HP. Undifferentiated: Mass marketing; The marketer would treat the market as a single segment and offer a single product. He would ignore differences amongst various segments; Example: Salt, Pepsi. Source: http://in.docsity.com/en-docs/Market_Segmentation_and_Positioning_-_Consumer_Behavior_-_Solved_Quiz_"

Please log in or register to add a comment.

0 votes

January 28th, 2013 07:12
dharmadaas (Maulana Azad National Institute of Technology, Algorithms)
One of several industry-directed at techniques where a troupe attempts to provide most consumer communities (message) considering the merchandise they may need. Commonly, huge businesses may comply with entire marketplace protection strategy.

Please log in or register to add a comment.

0 votes

January 28th, 2013 13:56
dheer (Mizoram University, Electrical Engineering)
"A company attempts to offer most purchaser groupings because of the products some may need. Only very big companies for instance IBM (personal computer current market), Cosmopolitan Magnetic motors (car marketplace), and also Coca-Coca-cola (nonalcoholic beverage current market) could undertake a entire grocery store protection strategy. Prominent businesses could include a whole market place in 2 broad means: by way of uniform marketing or differentiated selling. "

Please log in or register to add a comment.

0 votes

January 29th, 2013 08:39
mandhata (Central University of Kerala, Physics)
"In undifferentiated marketing, the firm ignores segment difference and goes after the whole market with one offer. It designs a product and a marketing program that will appeal to the broader number of buyers. It relies on mass distribution and advertising. It aims to endow the product with a superior image. Undifferentiated marketing is “the marketing counterpart to standardization and mass production in manufacturing.� The narrow product line keeps down costs of research and development production, inventory, transportation, marketing research, advertising, and product management. The undifferentiated advertising program keeps down advertising costs. Presumably, the company can turn its lower costs into lower prices to win the price sensitive segment of the market. "

Please log in or register to add a comment.

0 votes

January 29th, 2013 13:07
aboil (Amity Business School, Accountancy)
"Inwards told apart promoting, this corporation are operating in a number of market place portion and fashions different goods for every segment. Cosmetics strong Estee Extoller marketplaces brand names which entice females (in addition to guys) of different likes: The flagship model, the initial Estee Extoller, appeals to aged customers; Clinique serves older women; Apple pc to be able to vernal hippies; Aveda in order to aromatherapy lovers; in addition to Beginning to help green-mindful buyers who desire make-up produced from 100 % natural ingredients. "

Please log in or register to add a comment.

0 votes

January 31th, 2013 07:47
sankaran (Ambedkar University, Delhi, General physics)
"The ultimate way to wield a number of portions should be to designate segment operators having enough expert and responsibility with regard to creating this section’ersus company. Simultaneously, segment managers really should not be and so centered concerning stand cooperating for some other groupings in the business. "

Please log in or register to add a comment.

Subjects