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myfuture 12-11-2012
"- Here the marketer caters to the entire market. -It could take two forms: Differentiated and Undifferentiated. Differentiated: The marketer would operate in the whole market and offer different products for the various segments; Example: IBM, HP. Undifferentiated: Mass marketing; The marketer would treat the market as a single segment and offer a single product. He would ignore differences amongst various segments; Example: Salt, Pepsi. Source: http://in.docsity.com/en-docs/Market_Segmentation_and_Positioning_-_Consumer_Behavior_-_Solved_Quiz_"
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dharmadaas 28-01-2013
One of several industry-directed at techniques where a troupe attempts to provide most consumer communities (message) considering the merchandise they may need. Commonly, huge businesses may comply with entire marketplace protection strategy.
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