Categories
Political sciences Statistics and Economics Statistics Microeconomics Economics Security Analysis Introduction to the Science and Engg Business Administration College Physics A Medicine and Pharma Mathematics Sociology Job and Internships Fuzzy Intelligence Political Science Physics Law Analytical Chemistry Civil procedure Computer Programming History Computer science American (United States) History Questions on universities The Physics of Everyday Life Engineering Psycology & Sociology Pharmacy Engineering Materials Consumer Behaviour Object Oriented Programming Fundamentals of Information Technology Methods in Psychology Data Communication and Computer Networks Criminal Law Computer Graphics and Animation Management Information Systems Advanced Physics Pyhsics and AstroPhysics History & Philosophy Communication Skills Fundamentals of Operating Systems Information System Analysis and Design Digital electronics Engineering Physics Soil Mechanics and Foundations Languages Biology & Chemistry Social Psychology Applied Physics Botony Statistics for Psychologists Computer Architecture Managerial Economics Finance Geochemistry Biological Systems Behavioural Science United States Philosophy Java Programming General Pharmacy Business Management Accounting Introduction to Business Management Aerospace Engineering Law of Torts Project Management English Grammar Biostatistics Biology Internet and Java Programming Business System Chemistry Financial Management Network Technologies and TCP/IP Admission tests Basic Electrical Engineering Generic Effective Business Communication Biochemistry Professional Communication for Pharmacists On Docsity Electronics and Communication Business Law Developmental Psychology Operating System Boilers and Welding Software Engineering Advanced Computer Architecture Human Resource Management Agronomy Computer Fundamentals Psychology Economic Theory Literature and Communication

Briefly explain the implications for the Figure and ground principle

0 votes

November 8th, 2012 10:34
in Consumer Behaviour by amodini (Davis & Elkins College (WV), Computer sciences)

Briefly explain the implications for the Figure and ground principle of Perceptual Organization?

Has some one got information of the Perceptual Organization's Figure and Group implications?

1 Answers
0 votes

November 13th, 2012 10:16
prindhorn (Massachusetts Institute of Technology (MIT) (MA), American literature)
"The implication that a marketer needs to draw from the principle is that: - While placing their brands in a store, the packaging should be such that the brand stands out against the many others which should recede to the background. Thus, the packaging design should be chosen very carefully. - While designing advertisements, it is essential that footage is given to the product and or brand rather than the spokesperson (model, celebrity, expert etc.). The marketing stimulus (for example, the product and its image as well as the message), must be seen as the figure and not the ground. The advertisements should not be so entertaining visually or emotionally that such elements become the figure and the product recedes to the background. The target audience should be able to differentiate the product image and the message as the figure, clearly distinct from the scenery or the model, which will be the ground. The product should stand out as the figure and the spokesperson should recede into the ground. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"

Please log in or register to add a comment.

Subjects