Categories
Operating System Literature and Communication Social Psychology Admission tests Security Analysis Effective Business Communication Business System College Physics A Computer Architecture Business Law Political sciences Project Management Law of Torts Fundamentals of Operating Systems Microeconomics Digital electronics Economics Developmental Psychology Object Oriented Programming Business Management Software Engineering Biology & Chemistry United States Philosophy Psycology & Sociology Electronics and Communication Physics Information System Analysis and Design Agronomy Data Communication and Computer Networks Languages Java Programming Psychology Engineering Materials Statistics Basic Electrical Engineering Fundamentals of Information Technology Engineering Management Information Systems History On Docsity Accounting Introduction to the Science and Engg Political Science Business Administration American (United States) History Aerospace Engineering Behavioural Science Computer Programming Medicine and Pharma Statistics and Economics Engineering Physics Analytical Chemistry Civil procedure Sociology Introduction to Business Consumer Behaviour Boilers and Welding Financial Management Managerial Economics Mathematics Criminal Law Computer Graphics and Animation Biological Systems The Physics of Everyday Life General Pharmacy Computer science Management Soil Mechanics and Foundations Computer Fundamentals Pharmacy Network Technologies and TCP/IP Advanced Computer Architecture Internet and Java Programming Botony Human Resource Management Applied Physics History & Philosophy Biochemistry Job and Internships Pyhsics and AstroPhysics Questions on universities Fuzzy Intelligence Law Generic Chemistry Professional Communication for Pharmacists Communication Skills English Grammar Finance Statistics for Psychologists Biology Geochemistry Biostatistics Methods in Psychology Advanced Physics Economic Theory

Briefly explain the implications for the Figure and ground principle

0 votes

November 8th, 2012 10:34
in Consumer Behaviour by amodini (Davis & Elkins College (WV), Computer sciences)

Briefly explain the implications for the Figure and ground principle of Perceptual Organization?

Has some one got information of the Perceptual Organization's Figure and Group implications?

1 Answers
0 votes

November 13th, 2012 10:16
prindhorn (Massachusetts Institute of Technology (MIT) (MA), American literature)
"The implication that a marketer needs to draw from the principle is that: - While placing their brands in a store, the packaging should be such that the brand stands out against the many others which should recede to the background. Thus, the packaging design should be chosen very carefully. - While designing advertisements, it is essential that footage is given to the product and or brand rather than the spokesperson (model, celebrity, expert etc.). The marketing stimulus (for example, the product and its image as well as the message), must be seen as the figure and not the ground. The advertisements should not be so entertaining visually or emotionally that such elements become the figure and the product recedes to the background. The target audience should be able to differentiate the product image and the message as the figure, clearly distinct from the scenery or the model, which will be the ground. The product should stand out as the figure and the spokesperson should recede into the ground. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"

Please log in or register to add a comment.

Subjects