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Write a short note on the Stimulus generalization?

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November 8th, 2012 09:46
in Consumer Behaviour by ammla (California Lutheran University (CA), Chemistry)

Write a short note on the Stimulus generalization?

Please elaborate the detail description of Stimulus generalization? 

6 Answers
0 votes

November 12th, 2012 07:11
myfuture (University of Missouri (MO), Masters in management)
"Stimulus generalization: Stimulus generliaztion is defined as a phenomenon that occurs when a stimulus is so similar to another stimulus, that the former evokes the same response as the latter; in other words, what happens is that a new stimulus is so similar to an already existing conditioned stimulus that it elicits the same conditioned response. According to Pavlov, a living entity also learns via stimulus generalization. In fact, while conducting his Docsity.com experiment, Pavlov discovered that the dog had learnt to salivate not only to the sound of the bell, but also the jingling of bells and keys. In terms of marketing: 1. This is the reason behind the success of imitative “me too” products/brands. There is a stimulus generalization on the part of the consumers who fail to differentiate between the “me too” from the original products/brands. 2. Apart from the “me-too” marketers, there may also be competitors (market challengers and followers) who may want to encourage stimulus generalization to take advantage of the market leader’s position; they go in for similar packaging or advertisements or may even use the same models and celebrities for their advertisements. 3. Also in case where a brand is very successful, and the marketer is diversifying into other related product lines, he adopts this principle to encourage generalization for all the new product lines by using similar packaging for all the different products in a product line. Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"

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January 27th, 2013 11:18
anushka (Acharya Nagarjuna University, Microbiology)
The disposition with regard to stimuli exactly like the trained stimulation to manufacture a acquired reflex.

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January 27th, 2013 14:23
sonu-kap (Chhattisgarh Swami Vivekanand Technical University, Computer science)
Stimulus generalization: (mindset) transport of a result knowing one government into a identical incitement

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January 29th, 2013 14:41
shahi (Biju Patnaik University of Technology, Rourkela, Computer science)
Generalisation is the one other mastering trend which might be highlighted aside in condition(p) taste distaste.

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January 30th, 2013 14:39
nooor (Jaypee University of Engineering & Technology, Digital electronics)
Taste antipathy continues to be proven inside a wide variety of equally attentive and also totally free-running potential predators. In these reports, wildlife which take the tempt tied with an insensible amount of the aversion broker avoid each baits as well as dwell victim concentrating on the same taste along with smell because the baits.

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February 15th, 2013 12:56
saravati (Anna University of Technology, Electronics)
This kind of occurrence shows that any of us are likely to develop aversions extending its love to sorts of meal which appear to be the foodstuff which usually causal agent you illness.

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